The Non Sleepers Club

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project overview

Insight: Every Thursday, new dubs dropped, and some fans stayed up all night, anxiously refreshing Twitter for the release. We saw an opportunity to turn that anticipation into engagement. Idea: Enter the Non-Sleepers Club. Every Wednesday night, we hosted live Twitter Spaces with Voice Actors, giving eager fans a place to connect, share their excitement, and feel seen-all while strengthening their bond with the brand. The results? Overwhelmingly positive sentiment and an engagement rate well above industry standards-hitting 9.48% in LATAM and 7.25% in Brazil.

Insight: Every Thursday, new dubs dropped, and some fans stayed up all night, anxiously refreshing Twitter for the release. We saw an opportunity to turn that anticipation into engagement. Idea: Enter the Non-Sleepers Club. Every Wednesday night, we hosted live Twitter Spaces with Voice Actors, giving eager fans a place to connect, share their excitement, and feel seen-all while strengthening their bond with the brand. The results? Overwhelmingly positive sentiment and an engagement rate well above industry standards-hitting 9.48% in LATAM and 7.25% in Brazil.

project type

cultural & social platforms

year

2021-2022

my role

Associate Creative Director

client

Funimation / Cruncyroll