Insight: Every Thursday, new dubs dropped, and some fans stayed up all night, anxiously refreshing Twitter for the release. We saw an opportunity to turn that anticipation into engagement. Idea: Enter the Non-Sleepers Club. Every Wednesday night, we hosted live Twitter Spaces with Voice Actors, giving eager fans a place to connect, share their excitement, and feel seen-all while strengthening their bond with the brand. The results? Overwhelmingly positive sentiment and an engagement rate well above industry standards-hitting 9.48% in LATAM and 7.25% in Brazil.