I’m a creative lead shaped by a multidisciplinary background in communication, advertising, and design.
I’m a creative lead shaped by a multidisciplinary background in communication, advertising, and design.
Over the years, my role has evolved from copywriting into platform building and creative leadership across global and regional brands. My experience spans sports, beverage, entertainment, wellness, hospitality, and cultural organizations, working with brands such as Ocean Spray, Gatorade, Glanbia brands, Funimation (now Crunchyroll), PepsiCo, the Latin Recording Academy, PlayStation, Netflix, JW Marriott, Marriott Hotels, and TED Talks.
Over the years, my role has evolved from copywriting into platform building and creative leadership across global and regional brands. My experience spans sports, beverage, entertainment, wellness, hospitality, and cultural organizations, working with brands such as Ocean Spray, Gatorade, Glanbia brands, Funimation (now Crunchyroll), PepsiCo, the Latin Recording Academy, PlayStation, Netflix, JW Marriott, Marriott Hotels, and TED Talks.
These collaborations range from long-term platform development to product launches, experiential activations, social-first campaigns and content ecosystems.
These collaborations range from long-term platform development to product launches, experiential activations, social-first campaigns and content ecosystems.
recent experience
Freelance
creative & brand consultant
2026-now
Freelance
creative & brand consultant
2026-now
Indiewalls
Content strategist
2025
Indiewalls
Content strategist
2025
Samy LATAM
Associate Creative Director
2021-2025
Samy LATAM
Associate Creative Director
2021-2025
Samy LATAM
Associate Creative Director
2021-2025
Nobox
Senior Content Creator
2019 - 2021
Nobox
Senior Content Creator
2019 - 2021
Nobox
Senior Content Creator
2019 - 2021