Pink Beats by La Pink Era
project overview
project type
Experiential & influencer activations
year
2025
my role
Associate Creative Director
client
Ocean Spray
As the Pink Era moved beyond campaign into culture, the event translated the brand’s playful energy into a real-world experience where music, mocktails, and interactive installations invited guests to create content and amplify the moment across social platforms.
The result was a night designed to be lived in real time and shared just as fast.
