Pink Era - Ocean Spray

Ocean Spray Pink Cranberry - Pink Era

project overview

The Pink Era is an emotional, 360° campaign for the relaunch of the Ocean Spray's Pink Cranberry juice for Gen Z's, transforming chaos into a mood. An invitation to "take an emotional pause" and live with authenticity, color, and emotion.

The Pink Era is an emotional, 360° campaign for the relaunch of the Ocean Spray's Pink Cranberry juice for Gen Z's, transforming chaos into a mood. An invitation to "take an emotional pause" and live with authenticity, color, and emotion.

project type

Cultural & Social Platforms

year

2025

my role

Associate Creative Director

client

Ocean Spray

other projects

other projects

other projects

gatorade latam tiktok

Gatorade Latam Tiktok

Content Ecosystems & Always-On Strategy

Pink Beats by La Pink Era

Pink Beats by La Pink Era

Experiential & influencer activations

Gatorade 5v5 youth tournament

Gatorade 5v5 youth tournament

Cultural & Social Platforms