Recetas al gusto

gatorade latam tiktok

project overview

Recetas al Gusto was an always-on recipe content series created for Ocean Spray LATAM to showcase the versatility of the brand’s products in everyday meals and moments. Designed as part of the brand’s versatility pillar, the series combined recipe execution with lifestyle storytelling and bold art direction, keeping the product consistently at the center of the scene.

Recetas al Gusto was an always-on recipe content series created for Ocean Spray LATAM to showcase the versatility of the brand’s products in everyday meals and moments. Designed as part of the brand’s versatility pillar, the series combined recipe execution with lifestyle storytelling and bold art direction, keeping the product consistently at the center of the scene.

project type

Content Ecosystems & Always-On Strategy

my role

Associate Creative Director

client

Ocean Spray

Rather than treating recipes as simple instructional content, each piece was crafted as a small visual story designed to inspire audiences already interested in food, cooking, and creative ways to use everyday ingredients. As the social food landscape became increasingly competitive, the series evolved toward higher production value, stronger art direction, and more intentional styling to create scroll-stopping content while preserving the approachable spirit of home cooking.