Recetas al gusto

project overview
project type
Content Ecosystems & Always-On Strategy
my role
Associate Creative Director
client
Ocean Spray

Rather than treating recipes as simple instructional content, each piece was crafted as a small visual story designed to inspire audiences already interested in food, cooking, and creative ways to use everyday ingredients. As the social food landscape became increasingly competitive, the series evolved toward higher production value, stronger art direction, and more intentional styling to create scroll-stopping content while preserving the approachable spirit of home cooking.






